Marketing Expertise + Lifestyle Insights

melissaergun

welcome!

Here, you’ll find my Digital Diary where I share blogs, snippets from my everyday life, and my thoughts on different subjects!

Hi there!

I’m Melissa. I am a Master of Marketing student at Schulich School of Business, passionate about luxury beauty and fashion marketing. My journey in the field began with an internship at a luxury fashion & beauty brand where I contributed to website localization and gained exposure to e-commerce and CRM, igniting my passion for brand strategy.

Beyond my academic and professional experiences, I created My Digital Diary—a space where I blend my with my passion for storytelling and creativity. Here, I share insights on branding, emerging trends, and personal reflections on the industry, alongside lifestyle inspirations. Through this platform, I aim to explore the intersection of marketing, content creation, and digital innovation, making complex ideas more accessible and engaging.

1 comment on The TikTok Effect: How Trends Influence Marketing & Branding

My Digital Diary

the power of aı ın marketing

Artificial intelligence is transforming the marketing landscape by enabling smarter decision-making, personalized customer experiences, and data-driven strategies. From predictive analytics to automated content creation, AI helps brands stay ahead by optimizing campaigns and improving engagement. By integrating AI into marketing, businesses can enhance efficiency, gain deeper insights, and deliver more relevant messaging to their audience. Embracing AI is not just about keeping up with trends, it’s about unlocking new opportunities for growth and innovation.